Allvarligt talat så ger jag blanka fan i hur verksamt Colour Catcher är, om det är något jag får nippran av så är det pantade reklamer.

Jag har sedan många år spenderat vissa särdeles tråkiga dagar med att maila diverse företag med intressanta frågeställningar, ibland knutna till deras reklamer, ibland inte. Ett exempel är väl mailet till L’Oreal som jag skickade för tre år sedan:

It took me about 30 minutes to find an email-adress that probably is in the vicinity of being the correct contact-point regarding the question at hand.

I live in sweden, and i am one of the countless swedish people that have had the opportunity of watching one of your commercials regarding something that you have choosed to manufacture as a new kind of molecule? This molecule is referred to as EXPANSYL in swedish, probably something like EXPANDULE or anything in that area in english.

If you would have chosen to refer to it as a name of a technology you yourself had invented, i wouldn’t be typing this email at all. But in the swedish commercials this is referred to as a new type of molecule, and i find it pretty hard to believe that something called EXPANSYL actually exists in the scientific world.

As i type this, another commercial campaign has been launched, and now there is an even more screwed up name representing a technology you have invented. Sadly enough i cannot recall the name of it at this moment. But it is, really, ridicoulus.

I would appreciate an answer to why you tell us consumers that there’s a specific brand new molecule in your product that will enhance the quality of our hair. That’s just crazytalk! Such things that strange men locked up in cages in worn-out mentalinstitutions etch into their skin with razorblades! With regards. Concerned swedish consumer.

Tyvärr var L’Oeral aptråkiga och vägrade svara mig trots upprepade försök men nu verkar glöden ha tänts igen, åtminstone hos mig, företagen ifråga får vi vänta med att bedöma.

“Colour Catcher“ marknadsförs i all fall på liknande idiotiska vis som L’Oreals och Max Factors grejer, den här gången så är det väldigt viktiga saker som ligger bakom produkten, den har nämligen en “vetenskaplig formula“.

Ja, det var inte mer än så, jag skojar inte, den har en vetenskaplig formula, thats it! Det är det de säger i reklamen: “Eftersom Colour Catcher har en vetenskaplig formula, så fångar den färgerna och…”.

Jag var tvungen att maila dem, och hoppas att de svarar inom kort, mailet lyder:

Hello Spotless.

I have an inquiry about your commercials in Sweden.

In our country, your commercial has founded somewhat of an ambiguous dialogue, i do not know if this error is due to mishaps regarding translation or if it’s intentional, but the message we – as potential customers – recieve is that the pure reason Colour Catcher works is that the product has a scientific formula.

No, seriously, that’s it. The commercial states that the main reason for your product to work the way it is intended to work is that it has a “scientific formula”, it’s stated word by word in the commercial ad.

I am writing a paper for school on textiles and the eventual possibilities of tomorrows cleaning agent and would like a further description on how a “scientific formula” can represent actual results regarding the agents potency.

Please advice.

Copies has been sent to every major newspaper in Sweden, which usually look to you for advice regarding news so, no pressure mate.

No, i’m serious, i really sent those copies, check the CC.

/Xxxxx Xxxxxxx

Det eventuella svaret publiceras självklart här.